Garage Project x LARK

Company
Garage Project
Role
Marketing Manager Australia
Year
2023
Worlds Collide
Brand Collaboration & Collaboration Launch | Product Innovation | Creative Production | Limited Edition DTC Release
Worlds Collide is a rule-breaking collaboration between Tasmania’s legendary whisky distillery LARK and New Zealand’s experimental brewers Garage Project, a sensory crossover that infused whisky-making with fresh IPA craft. To create this unrepeatable drop, LARK’s single malt casks were seasoned with four of Garage Project’s hop-charged FRESH IPAs, producing a spirit bursting with peaches, tropical fruit, creamy malt, and the unexpected.
A celebration of creative chaos and cross-category innovation, this limited-edition whisky launched as a DTC exclusive alongside a curated ‘Meet the Makers’ event. The whisky and accompanying beers were housed in four collectible artworks by Tasmanian artist Joel Crosswell, each kaleidoscopic label capturing the spirit of the release: adventurous, distinctive and defiantly different.
Credits: Garage Project | LARK | Joel Crosswell (Artist)



