Garage Project x LARK

Worlds Collide

Company

Garage Project

Role

Marketing Manager Australia

Year

2023


Worlds Collide
Brand Collaboration & Collaboration Launch | Product Innovation | Creative Production | Limited Edition DTC Release

Worlds Collide is a rule-breaking collaboration between Tasmania’s legendary whisky distillery LARK and New Zealand’s experimental brewers Garage Project, a sensory crossover that infused whisky-making with fresh IPA craft. To create this unrepeatable drop, LARK’s single malt casks were seasoned with four of Garage Project’s hop-charged FRESH IPAs, producing a spirit bursting with peaches, tropical fruit, creamy malt, and the unexpected.

A celebration of creative chaos and cross-category innovation, this limited-edition whisky launched as a DTC exclusive alongside a curated ‘Meet the Makers’ event. The whisky and accompanying beers were housed in four collectible artworks by Tasmanian artist Joel Crosswell, each kaleidoscopic label capturing the spirit of the release: adventurous, distinctive and defiantly different.

Credits: Garage Project | LARK | Joel Crosswell (Artist)

Worlds Collide
Worlds Collide
Worlds Collide
Worlds Collide