Garage Project x Meridian

Turbine™ Pale Ale
Creative Production | Brand Storytelling | Campaign Strategy | GTM Execution

To support the launch of Meridian Energy’s new Renewable Energy Certification in New Zealand, we partnered to create Turbine™ Pale Ale, a beer brewed using 100% certified renewable energy. The beer paid homage to Wellington and the iconic Brooklyn wind turbine above the brewery, aligning with both brands’ shared values around sustainability and innovation.

The collaboration was brought to life through a digital-first campaign supported by OOH, launch events, and storytelling content featuring Garage Project’s founders. As a first-of-its-kind execution, Turbine™ not only introduced Meridian’s certification mark but also reframed wind energy as a positive force, captured in a product that consumers could taste and enjoy.

Credits: Garage Project | Meridian Energy | BC&F Dentsu & OMD (Media & OOH) | Fay & Walter (Artist)