Garage Project x Whittaker's

Company
Garage Project
Role
Creative Manager
Year
2018
Creamy Milk Chocolate Beer
Brand Collaboration | Creative Production | DTC & Retail Launch | Limited Edition
Two of Wellington’s most beloved craft producers joined forces to create a limited-edition Chocolate Beer, brewed with a full block’s worth of Whittaker’s cocoa nibs in every can. This decadent dark ale combined chocolate and roasted malts, lactose, vanilla, and batch-roasted cacao for a rich, creamy brew spiked with nitrogen for a smooth, velvety pour.
Developed through a close creative collaboration (from recipe trials to can design) the release was a love letter to craftsmanship, indulgence, and iconic local flavour. The result: a beer so chocolatey it nearly needed a wrapper.
Launched at collaboration event ‘Chocolate Bar’ and sold via Garage Project’s DTC platform, venues, and nationwide distribution (NZ) with New World and Liquorland, the campaign blended wide appeal with craft authenticity.
Credits: Garage Project | Whittaker's Chocolate | Geoff Francis (Artist)



