Garage Project Bliss

Bliss – Garage Project x Attica
Collaboration Brew | Creative Production | Launch Execution

Created in collaboration with chef Ben Shewry of Melbourne’s acclaimed Attica, Bliss is a crisp, cold-fermented New Zealand lager brewed to pair with elevated backyard BBQ fare, more specifically Attica’s signature possum and cheese kranskys. Named after Th’ Dudes’ classic song, the beer celebrates Kiwi music and the joy of simple moments.

Originally developed alongside an illustrative concept by Ross Murray, the label evolved into a bold, retro-inspired design that channels classic Kiwi BBQ culture with a twist. The beer launched at Attica and through Garage Project’s Bliss BBQ event, where Shewry took the lead on the grill, blending high-end hospitality with grassroots charm.

Credits: Garage Project | Attica (Ben Shewry) | Ross Murray (Artist)